“Qianlong’s Clothing, Food, and Housing”-Pavilion Planning for Ziwei Starry Night Light Art Museum
“Qianlong’s Clothing, Food, and Housing”-Pavilion Planning for Ziwei Starry Night Light Art Museum
作品说明
现有场馆外围引流设施不足、风格与场馆过于相近难以吸引游客，场馆内部的硬装风格生硬，提供给游客的氛围感和沉浸感不足。本项目将场馆主打的《万国来朝图》中有趣的画面抽离出来，更有叙事性以及场景氛围感，大胆运用荧光色，与现代的排版和元素相结合， 通过传统x潮流的方式来塑造冲突感，将现代生活(戴墨镜/喝奶茶等)与古代人物形象相结合，让品牌个性更加鲜明，提高视觉张力，打造出差异化的中式风，增加品牌辨识度。同时为展馆设置了有辨识度的导视设施，以及配套的APP以改善难以吸引游客的问题。从而使整个展馆富有多元化特色，实现吸引游客增大人流量获取收益的目的。
Existing venues do not have enough attraction facilities in the periphery, the style is too similar to the venue to attract tourists, and the hard decoration style inside the venue is hard, which does not provide enough atmosphere and sense of immersion to the tourists. This project extracts the interesting images from the main feature of the venue, “The Picture of Ten Thousand Countries Coming to the Morning”, which is more narrative as well as a sense of scene atmosphere, boldly uses fluorescent colors, combines them with modern typography and elements, and shapes a sense of conflict through the traditional x trendy way, combining modern life (wearing sunglasses/drinking milk tea, etc.) with the ancient characters, so as to make the brand's personality more distinctive, improve the visual tension, and create differentiation in Chinese style, and increase brand recognition. style and increase brand recognition. At the same time, the pavilion is equipped with recognizable visual guide facilities and a supporting APP to improve the problem of difficulty in attracting visitors. Thus, the whole exhibition hall is full of diversified characteristics, and realizes the purpose of attracting tourists and increasing the flow of people to obtain revenue.
