2025 Theme - Trust
The theme “TRUST” holds profound significance in Chinese culture. As Confucius said, “If a person does not have trust, he does not know what he can do.” (The Analects of Confucius). Trust is synonymous with integrity and reliability, symbolizing a promise, guarantee, and security. In Chinese culture, trust is a fundamental moral quality and ethical norm. It is the cornerstone of service delivery, driving service commitment and underpinning the value and advantages of services, technologies, and products. Without trust, services falter. Establishing trust between service providers and recipients is crucial in service design, which solves problems by understanding customer needs and creating reliable solutions. In an era of uncertainty, human trust is the foundation of service connectivity, the security of service providers in the social production process, and the source of dignity and quality. Today, the integration of high efficiency, high quality, and technology reflects the direction of new productivity, all of which must be grounded in “TRUST.” With “TRUST,” users experience satisfaction through services, services gain value-added experiences and recognition, and a community of mutual trust is formed between providers and recipients, fostering iterative and effective service development.
The theme of “TRUST” embodies mutual trust and defines a new relational dynamic between service providers and recipients. It highlights the human connection, the warmth embedded in products and services, and the collaborative creation of shared value.
The 2025 HOME+ International Service Design Competition welcomes educators and students from design schools worldwide to share innovative ideas and solutions for products, services, and Product-Service Systems (PSS) centered around the theme of “TRUST”!
Competition Scope
The theme of “TRUST” focuses on emerging phenomena, forms, and modes within service design, spanning areas such as technical, business, social, medical, elderly, community, and family services. It seeks to broaden the scope of service design innovation, driving new developments with diverse and meaningful connotations. Let’s explore fresh interpretations and definitions of service design through the lens of “TRUST” and enrich it with new ideas!
Schedule
March 1 st , 2025 design collection started
June 15th , 2025 design collection completed (deadline)
July 30th, 2025 design assessment completed
August 5 th, 2025 competition outcome announcement
Prize
Students:
1.Gold Prize 1 winner(RMB¥30,000)+ Gold Prize Tutor 1 winner(RMB¥5,000)
2.Silver Prize 2 winners(RMB¥20,000 each)+ Silver Prize Tutor 2 winners (RMB¥2,000 each)
3.Bronze Prize 3 winners(RMB¥10,000 each)+ Bronze Prize Tutor 3 winners (RMB¥1,000 each)
4.Competition Organizer Prize 2 winners (RMB¥10,000 each)(* all prizes are tax included)
5.Competition Elite Prize 24 winners(Certification of Appreciation)
Application
The organizing committee of the HOME+ International Service Design Competition is supported by Xiamen One Foundation as its core funding organization, and consists of authoritative guidance from domestic and foreign service design experts. It is responsible for discussing and making decisions on important matters such as the competition theme, direction, and composition of the judging committee. The committee serves as the decision-making body to uphold the long-term healthy development of the competition. The first HOME+ International Service Design Competition organizing committee is composed of 8 well-known experts from China and abroad, with Professor Cai Jun from the Academy of Arts & Design, Tsinghua University serving as the secretary-general.
Organizing Committee
Application:
Students (including postgraduates) from domestic and international institutions can apply through the website and e-mail.
Design Requirements:
* Submit declaration materials: (1) service design content statement, (2) problem process analysis, (3) research process analysis, (4) output ideas and results, (5) testing and implementation process description, and related product or service outcome presentations.
(Chinese students must provide materials in both English and Chinese.)
* JPG poster (A3 format, <10MB).
* Video (≤3 minutes, ≤300MB).
* Submissions can be in separate Chinese and English or a mix of both. Domestic submissions must be bilingual.
* Submissions not meeting these requirements will be returned.
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2025-02-20 2025 HOME- International Service Design Competition Application Form.docx
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2025-02-19 2025-HOME- .pdf
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Organizer: Xiamen One Seed Housekeeping Care Foundation
Co-organizer: Hao Kang (Xiamen) Information Technology Co., Ltd.
Supporting institutions
Red Dot Design Museum Of Xiamen | the International Service Design Network | Royal College of Art, London, UK | Tongji University College Of Design And Innovation | School of Design, Jiangnan University | College of art and design, Guangdong University of Technology | Design Management Research Institute of Tsinghua University Art and Science Research Center