[Gold Award] ChuangYi Market - FOD Manufacturing 2.0 of KeYiHui Social Lab.
ChuangYi Market - FOD Manufacturing 2.0 of KeYiHui Social Lab.
作品说明
ChuangYi Market - FOD Manufacturing 2.0 is a thematic service system that has been perfected, improved and extended according to the FOD Manufacturing 1.0 activities of KeYiHui Social Lab. KeYiHui Social Lab is a non-profit public welfare organization, mainly engaged in charitable services, training and research in the areas of potential development, co-production and creation, social integration for vulnerable group. The foundation of the project, FOD Manufacturing 1.0, is a "story made by FOD", the core is "Manual" and "Collaboration", and the FOD side is the main part. Fod Manufacturing 2.0 transforms the identities and roles of FOD and beneficial people and forms a "story co-created by FOD and beneficial people", the core of which is "Story" and "Connection", with beneficial people taking the main part. On this basis, a complete service system is built, including Handmade Soap Gift Boxes, Offline Activities, Experience Workshops and Online Mini Programs, so as to create a deeper emotional connection between friendly products and users, and spread the public welfare concept to a wider range.
Challenge
In today's society, more and more companies recognize the potential and value of people with disabilities and are devoted to providing support and opportunities for this group. This social context reflects a growing emphasis on inclusive and sustainable development values. Enterprises no longer only aim at economic output value, but also pay more attention to their social responsibilities and influence.
Keyi Association is also making its own contribution. Its Disabled Friends Manufacturing 1.0 activity breaks down the traditional handmade soap making process into 12 steps by deeply understanding the physical and mental characteristics of disabled people, providing disabled people with opportunities for mutual collaboration and cooperation. The opportunities created by joint participation have also achieved social benefits through product sales through different channels such as online and offline, integrating Keyi Association into the trend of social welfare.
After in-depth research, the design team couldn't help but wonder, what exactly led to the current situation? Going a step further, the design team proposed an HMW—what would a more ideal combination of public welfare and service design look like?
With these questions in mind, the design team re-participated in the company's experience activities. In the process, they received feedback and deficiencies, and more importantly, gained insights and discoveries: First, through spontaneous communication, the design team noticed that disabled people The communication between friends and good friends is spontaneous and situational; the second is multi-dimensional role recognition. Canyou are not just participants, but also individuals who actively participate in social welfare undertakings. Their roles should be Multi-dimensional, three-dimensional and vivid, not just a passive recipient; the third is moderate rule setting. Appropriate rules can effectively shorten the distance between disabled friends and beneficial friends. Through guidance and regulation to a certain extent, more natural and in-depth communication between Canyou and Yiyou can be promoted; in short, both Canyou and Yiyou have a stronger willingness to communicate further. These insights and findings provide design direction for the design team, encouraging them to focus on the real needs and expectations of users in design, and create a more humane and deeply engaging experience.
Process
In terms of design vision, Made by Canyou 1.0 embodies the collaborative creation of Canyou, with its core being craftsmanship and teamwork, while Made by Canyou 2.0 has been upgraded to a story jointly created by Canyou and Yiyou, with the core being "story" and " coupling". Compared with 1.0, 2.0 has achieved significant changes in three aspects: first, it is led by disabled friends to two-way cooperation; second, it moves from relying only on the support of the government and enterprises to a diversified income structure; finally, in the disabled A stronger emotional connection is built between friends and beneficial friends.
However, someone raised such doubts to the design team: "With stories as the core, are disabled friends really willing to share their lives and stories?" In response, the design team shared Liangliang's story. Once he became familiar with people Afterwards, they will be very proactive in sharing their past life experiences. In addition, he is also a health care expert who records his health care notes in his notebook and is willing to share these health care experiences with everyone. Liangliang’s story became a vivid example. The design team realized that stories not only have a strong sense of substitution, but can also arouse empathy from more people.
The design team agreed that putting story at the core of the design was quite feasible. This not only provides disabled people with a platform to express themselves, but also creates a real and engaging participation experience for the public. This deep understanding of the power of stories drives the design team to dig deeper, convey, and give these special lives a deeper meaning.
The design team further improved the design plan and formed four systems: the first is the publicity system, which is committed to spreading and communicating the Keyi story through fascinating stories and deeply implanting the Keyi story in the public mind; the second is the public welfare achievement system to experience and giving back to encourage disabled friends and benefited friends to form co-creations and give each other more substantial support in public welfare undertakings; the third is the friendly manufacturing section, which narrows the distance between disabled friends and benefited friends through handmade experience workshops; The fourth is to use the Keyi puzzle as a medium to skillfully convey the concept of public welfare, stimulate wider social resonance, and establish a more solid foothold for the idea of the Keyi Association in the community.
The construction of these four systems makes the design plan more vivid and closer to actual needs, injecting more professionalism and foresight into the development of Keyihui. Through in-depth thinking and practice, the design team has injected more nuanced considerations into every link, striving to inject new vitality into Keyi Club with a higher level of professionalism and innovation.
Outcomes
The design team redesigned the handmade soap gift box using the original friendly product - handmade soap. Through visual updates, the implantation of disabled friends' stories and the addition of beneficial puzzles, it enhanced its communication attributes and lowered the threshold for user participation. The inner and outer packaging of the gift box comes with a photo sticker and a story sticker for disabled friends, which can convey the touching stories of the Keyi Association to more people. Opening the gift box, users will discover an interactive world full of possibilities. By collecting Keyi puzzles, they can earn Keyi points, which can then be exchanged for charity certificates. They can also participate in the semi-annual return event and exchange the Keyi puzzles for Keyi peripheral gifts for the meeting. The design team also transformed Keyihui's brochure, taking Keyihui's image as the core to highlight its branding and quality.
The public welfare service system consists of two parts: an online mini program and an offline activity area. It provides opportunities for in-depth participation and interaction, and creates a rich, meaningful and socially valuable public welfare experience for users. Among them, the offline activity area contains three unique areas:
The first is the manufacturing and experience area. This is an immersive experience space that allows friends to participate in creative soap making. The design team innovatively transformed the original friendly handmade soap, which had a long manufacturing process and tedious later steps, into a friendly soap base, allowing users to participate more deeply in the early steps of manufacturing, allowing Yiyou and Canyou to jointly create a Your own soap. Participants can have a personalized experience from selecting design goals, drawings, colors to fragrances.
The second is the exhibition and healing area. This is where art and healing intersect. The design team put Canyou's paintings on display, and through Yiyou's voting, the designers selected the high-voting works to extract design elements and use them in subsequent designs. In addition, there is a Keyi story card that combines the new Canyou image. Users can get Keyi stories on the mini program by scanning the QR code on the card. At the same time, good friends can also leave messages and share their stories here to achieve spiritual communication between disabled friends and good friends.
The third is the interaction and sales area. This area is the perfect combination of interactivity and merchandising. In the Yiqipin activity, participants can choose different soaps to create a collision of individual elements on the canvas, and jointly complete an art work. In terms of sales format, the design team extracted design elements from the Keyi story and applied them to the packaging design, and also sold them in the form of small soaps to provide more diverse choices.
In the online mini program, the design team has integrated the updated image of Canyou into the design. In addition, users can get points by obtaining beneficial puzzles, and after accumulating the puzzles to a certain level, they can obtain public welfare certificates and free production experience opportunities.
Impact
To review the original question: What would a more ideal integration of philanthropy and service design look like? What is the biggest feature of Canyou Manufacturing 2.0? The design team concluded that the answer lay in the unique and deeply moving stories of Keyihui. This quality can deeply touch people's hearts, shorten the distance between people, and stimulate stronger emotional interactions. In this way, the design team hopes to improve the public welfare awareness of the public and make them more proactive and deeply involved in such meaningful public welfare activities. Made by Canyou 2.0, with its unique story power, has become a catalyst for social interaction and participation, injecting deeper emotions and social benefits into public welfare undertakings.
The design team demonstrated their passion and deep vision for social good. Through Chuangyiji, which is warm and close to people's hearts, they hope to contribute to social welfare undertakings. This not only focuses on the needs of disabled friends, but also hopes to inspire their own strength and build their own lives with their own hands. In this process, the design team also strives to change society's stereotypes of disadvantaged groups and strive to promote their deep integration with the entire society. More importantly, they hold the hope that through the promotion of volunteer services, they can inspire closer connections between the public and public welfare organizations.
This passion and sense of mission not only run through the creation of the design, but also present us a story about warmth and social responsibility. Let us hope together that this positive energy can inspire more attention and action in society.
Reasons for award
Through the service design process of Keyi Association for Disabled Persons, the plan helps disabled people participate in the production and manufacturing process in a collaborative manner, enhances the disabled people's sense of satisfaction and gain, and spreads the value of social welfare. The entire service process is systematic and complete, not only presenting detailed solutions but also cases that have been put into practice. A series of planning and promotion complemented each other, and the entire service design concept and research process were highly praised by the review experts, who unanimously agreed to award the gold medal.
