"Blue Lab" non-physical heritage study service in Hakka villages

“蓝的实验室”客家乡村非遗研学服务

"Blue Lab" non-physical heritage study service in Hakka villages

院校 / 广州美术学院

团队成员 / 任宇杰，张昭，曾祥明，潘华华

Colleges Guangzhou Academy of Fine Arts

Team members Ren Yujie, Zhang Zhao, Zeng Xiangming, Pan Huahua

作品说明 

本项目是基于广东省河源市和平县彭寨华表墩头村“蓝染纺耕”非物质文化遗产，面向中小学生（小学生4-6年级和初中生），打造以“趣味内容、动手实践、学游并重”为目标的服务系统设计。现已完成概念阶段设计。本项目的竞争优势在于：1.深入挖掘研学基地资源，最大程度利用当地资源开展研学活动；2.深入洞察目标用户群需求与痛点，设计极具针对性的课程结构与内容；3.创新研学模式，避免同质化。

Design description

This project is based on the intangible cultural heritage of "Blue Dyeing and Spinning" in Duntou Village, Pengzhai Hua Watch, Heping County, Heyuan City, Guangdong Province, for primary and middle school students (primary 4-6th grade and junior high school students), to create a service with the goal of "interesting content, hands-on practice, learning and travel". System design. The design of the concept stage has been completed. The competitive advantages of this project are: 1. in-depth excavation of study base resources and maximum use of local resources to carry out study activities; 2. in-depth insight into the needs and pain points of target user groups and design of highly targeted curriculum structure and content; 3. innovative study mode to avoid homogenization.